Sara Wichtendahl

Party Mixers are a premium line of decorative paper rosettes designed to elevate party décor, event styling, and seasonal displays. Each high-quality paper rosette featured a solid color on one side and a coordinating pattern on the reverse, offering versatile decorating options. Available in a variety of sizes, colors, and finishes, Party Mixers could be paired with Party Pop center designs to create custom party decorations, personalized event displays, and eye-catching retail merchandising for birthdays, weddings, holidays, and special events.

This project involved a multi-SKU packaging refresh for a value-pack cardstock product line, with a focus on strengthening brand identity and improving shelf appeal. Each package was redesigned around a unique mood and inspirational theme to help customers easily identify the style and creative potential of the cardstock. The updated packaging emphasizes graphic design, product packaging, visual merchandising, and consumer-focused branding while creating a cohesive, engaging retail presentation.

The redesigned NCN Racing website to create a more professional, modern, and user-friendly experience for athletes, spectators, and sponsors. The updated website improves navigation and information architecture, making it easy to find race schedules, event details, race results, registration information, and sponsor resources. This website redesign focused on UX/UI design, responsive web design, visual branding, and usability to enhance the overall digital experience and support the organization's online presence.
To view the site please click below:

This project involved the redesign of a 119-SKU stationery product line, including greeting cards, decorative paper, and scrapbooking supplies. The comprehensive packaging and product refresh focused on strengthening brand consistency, improving shelf appeal, and creating a cohesive visual identity across the entire collection. The redesign showcases expertise in graphic design, packaging design, product branding, print design, visual merchandising, and multi-SKU product line development for the retail stationery and paper crafting market.

This collection features concept surface pattern designs created for ALDI, showcasing trend-driven artwork developed for private label packaging and retail products. The designs explore color, texture, and repeating patterns to create visually engaging graphics that strengthen brand identity and enhance product appeal. This project demonstrates skills in surface pattern design, packaging graphics, trend forecasting, print design, and consumer-focused visual branding for the retail marketplace.

Memory Minis is a licensed paper crafting and scrapbook collection created for Dena Designs, featuring coordinated mini photo albums, page inserts, chipboard embellishments, and decorative stickers. Designed to celebrate a variety of lifestyles, milestones, and life stages, the product line was released in five unique themes, offering consumers stylish, ready-to-use memory-keeping solutions. This project highlights expertise in licensed product design, scrapbook product development, paper crafting, packaging design, surface pattern design, and cohesive brand collection development.

Developed and managed ongoing marketing campaigns for Euphoria Health and Fitness, including a website redesign, email marketing, social media marketing, print advertising, flyers, postcards, and branded promotional materials. The integrated marketing strategy focused on strengthening brand identity, increasing customer engagement, and driving business growth through cohesive digital marketing, graphic design, content creation, and print marketing solutions. To visit the site, please click below

This conceptual mobile app design for early childhood development was created to help parents monitor and support their child's growth through an intuitive, user-centered digital experience. The app enables users to track developmental milestones, chart growth progress, access expert parenting articles, set reminders for important activities and appointments, and receive personalized notifications and alerts. The project showcases skills in mobile app design, UX/UI design, user research, information architecture, wireframing, and interactive prototyping while emphasizing accessibility, usability, and family-focused digital solutions.