Sara Wichtendahl

The first project features two distinct cereal box designs for the same product, each developed to appeal to a different target audience through strategic branding, typography, color, and visual communication. The second project highlights the design of a barbecue sauce and spice gift set, emphasizing product packaging, brand identity, shelf appeal, and cohesive packaging systems. Together, these projects demonstrate skills in graphic design, packaging design, brand development, and marketing-driven visual storytelling.

This project showcases a student-created web ad series developed as a creative project. The campaign explores storytelling, branding, and digital advertising through a collection of engaging advertisements designed to capture attention and communicate a cohesive message. From concept to execution, the project demonstrates creativity, strategic thinking, and foundational skills in web-based marketing and design.

Created in collaboration with Alternative Press for the Graphic Design and Illustration course, this student project challenged designers to develop original band merchandise graphics for emerging music artists. Combining illustration, branding, and apparel design, the project emphasizes creative concept development, audience engagement, and visually compelling artwork tailored for the music industry. It showcases skills in digital illustration, merchandise design, brand identity, and graphic design for entertainment marketing.

This student e-blast project was designed and coded as part of the Foundations for Email course. Built using responsive HTML email best practices, the campaign emphasizes clean design, accessibility, and cross-platform compatibility. After development, the email was tested and distributed through Mailchimp, providing hands-on experience with email marketing, coding, and campaign deployment.

This student mobile app design project showcases the complete user experience (UX) and user interface (UI) design process, from concept development and wireframing to high-fidelity mockups and interactive prototypes. Designed with usability and accessibility in mind, the project demonstrates skills in mobile app design, user-centered design, visual communication, and digital product development. The result is a modern, intuitive app experience that balances functionality with engaging, user-friendly design.

This kiosk project highlights the design of an intuitive self-service ordering experience that prioritizes usability, efficiency, and customer engagement. From user research and interface design to interactive prototypes, the project demonstrates skills in UX/UI design, information architecture, touch-screen navigation, and user-centered design principles. The final solution streamlines the ordering process while delivering a seamless, accessible, and visually engaging digital experience for customers.